/ Paid Conversion Testing
/ Landing Page Optimisation
Lead Success Metric
Conversion rate for course bookings up over 100%.
Client Need
EventCourse deliver a range of CIM accredited training courses in London and online. They were running a paid search campaign for their new week-long Summer Course but were not getting the results that they needed.
The Solution
We focussed on two areas to improve the event signup; better PPC targeting and conversion rate optimisation.
The PPC ads were rewritten and retargeted to ensure that they were shown to the correct audience. Changes to the design of the landing and booking pages were made to improve the number of people requesting more information on the Summer Course.
The Result
The PPC changes led to an increase in paid visits to the site of almost 70% with a similar paid search spend.
The changes to the PPC targeting combined with the better targeted paid adverts, led to an increase in conversion rates for the Summer Course of 133%.
We then began working with EventCourse to help promote, and improve conversions for their other training courses.
Client Story
EventCourse provide diploma, postgraduate diploma and summer courses in event management with training online and in London.

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