by adam | Jan 27, 2025 | Articles, Research
Coffee Breaks: Bespoke Reports Why are bespoke reports important? Data-driven decisions are becoming increasingly important within marketing teams and businesses as a whole. Many businesses now examine data to inform everything from marketing strategy to sales...
by adam | Jan 25, 2025 | Research
What is audience research? Audience research refers to any form of research which is conducted into a specific sample of audience to understand their attitude, behaviour, challenges, goals and habits. The sample could be made up of any group of interest, such as age,...