by adam | Jan 27, 2025 | Articles, Research
Coffee Breaks: Bespoke Reports Why are bespoke reports important? Data-driven decisions are becoming increasingly important within marketing teams and businesses as a whole. Many businesses now examine data to inform everything from marketing strategy to sales...
by adam | Jan 27, 2025 | Articles
Coffee Breaks: Backlinks What is a backlink? A backlink simply refers to a link from one website to another. Search engines such as Google use backlinks as a ranking signal under the premise that when one website is linking to another, they believe that the content...
by adam | Jan 25, 2025 | Research
What is audience research? Audience research refers to any form of research which is conducted into a specific sample of audience to understand their attitude, behaviour, challenges, goals and habits. The sample could be made up of any group of interest, such as age,...
