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ARTICLES
Bespoke Reports
Coffee Breaks: Bespoke ReportsWhy are bespoke reports important? Data-driven decisions are becoming increasingly important within marketing teams and businesses as a whole. Many businesses now examine data to inform everything from marketing strategy to sales...
Backlinks
Coffee Breaks: BacklinksWhat is a backlink? A backlink simply refers to a link from one website to another. Search engines such as Google use backlinks as a ranking signal under the premise that when one website is linking to another, they believe that the content...
Audience Research & Analysis
What is audience research? Audience research refers to any form of research which is conducted into a specific sample of audience to understand their attitude, behaviour, challenges, goals and habits. The sample could be made up of any group of interest, such as age,...