Category Archives: Analytics

Attracting Attention to Your Call to Action

Using our new eye tracking device We decided to run some tests to see what impact different designs may have on call to action (CTA) buttons. We ran a study with 62 participants to see how subtle changes to design affected their gaze on ecommerce websites. Test One – Repositioning the CTA In our first… Continue Reading »

“40% will abandon a web page if it takes more than three seconds to load” – A statistic that’s bothering me

“40% will abandon a web page if it takes more than three seconds to load.”   This is a statistic I am seeing quoted more and more in articles over the last year or so. In fact, I’ve even used the statistic myself to back-up a blog post on mobile site performance. It’s a pretty… Continue Reading »