Remote Vs. Local User Testing

User testing is vital for creating and maintaining a good website. User testing isn’t testing users but instead tests how they react to your website, whether they are able to complete your key tasks and how they find the overall user experience. User testing can take many forms from basic surveys to BERT tests but… Continue Reading »

Attracting Attention to Your Call to Action

Using our new eye tracking device We decided to run some tests to see what impact different designs may have on call to action (CTA) buttons. We ran a study with 62 participants to see how subtle changes to design affected their gaze on ecommerce websites. Test One – Repositioning the CTA In our first… Continue Reading »

Stop blaming poor engagement on short attention spans – it’s not the user’s fault, it’s yours!

I often see people write about how modern web users have decreasing attention spans. Social media is often takes the blame due to it’s perceived non-stop barrage of bite-sized content. Businesses are tackling this phenomenon head on with social platforms that limit the amount of content that can be shared; Twitter famously limits it’s users… Continue Reading »

“40% will abandon a web page if it takes more than three seconds to load” – A statistic that’s bothering me

“40% will abandon a web page if it takes more than three seconds to load.”   This is a statistic I am seeing quoted more and more in articles over the last year or so. In fact, I’ve even used the statistic myself to back-up a blog post on mobile site performance. It’s a pretty… Continue Reading »

Progressive Reduction and Progressive Disclosure – Two ways to show users less but give them more!

Progressive disclosure and progressive reduction are two different techniques that aim for the same outcome; an improved user experience. A common way to improve the usability of a website is to remove elements from it. The idea being that less content and options often equals a smaller cognitive load for the end user. Removing unnecessary… Continue Reading »