Coffee Breaks: Bespoke Reports
Why are bespoke reports important?
Data-driven decisions are becoming increasingly important within marketing teams and businesses as a whole. Many businesses now examine data to inform everything from marketing strategy to sales campaigns and general measurement of business success.
In a world where we are surrounded by data, reports are essential to help us understand and act upon this information, as well as share it with our colleagues and peers.
What’s the purpose of a report?
On a basic level, reports should break down data and statistics; analysing trends and offering us insight into performance, audiences and competitors.
However, not all reports are the same. Depending on the specific kind of data being used, standard reports often only offer an overview of events, high level trends and results.
This is why many businesses are now looking to take the next step with their reports and analysis of analytics; using standard reports to gather some information, but then turning to bespoke or customised reports to really dig down into the metrics they need.
Bespoke reports dive deeper into analytics to enable businesses to identify information on how processes are working and why they are, or aren’t, generating the desired results. Having this information readily available helps businesses to remain agile and duplicate successes.
Bespoke reporting is also invaluable as not all businesses define success in the same way. Every business has their own, bespoke set of KPIs, goals and metrics to achieve, and reporting should mirror these as much as possible.
Generally, bespoke reporting offers a more valuable level of insight to help inform business decisions, as well as saving time in trying to understand the data, and potential resource on misinformed activity and strategy.