Lead Success Metric
Revenue increase of 36%, average order value up 47%.
Client Need
Ditto Fabrics is a fabric supply shop based in Brighton with an ambition to become one of the leading online suppliers of fabric. They were selling fabric through their website but felt that there was room for improvement in the conversion process.
Objectives
While online sales were quite good they were only just generating enough revenue to cover costs. The objective was simply to improve the conversion process to generate more revenue through the site to make it profitable for Ditto.
The Solution
The first step of the process was to look through the site ourselves and see if we could spot any areas that could be improved. This was achieved by checking Google Analytics for pages in the site which appeared to be underperforming. After this analysis we had a manual look at these pages and also ran through the customer journey to try to uncover any issues.
After this research process we then undertook user testing sessions with Ditto customers to see how they use the website and where they were having issues. This gave us a real insight into how people currently use the site and where there was room for improvement.
We worked with a local web design company to build a new website, where conversions were key. This meant a simpler way for users to order samples through the site, an optimised customer journey and a site that showed the product, fabric, in a much clearer way.
The Result
Following the rebuilding of their website, Ditto Fabrics are seeing big increases in revenue and average order value across all channels and devices. we am continuing to work with Ditto on the new site to find ways to increase their revenue even further.
Client Story
Established in 1983, Gill Thornley is still as passionate today about her fabric shop as she was when she first opened. Her team of dynamic staff, all of whom are experienced dressmakers and fabric fanatics themselves, provide an enthusiastic service rarely found today in fabric stores.
