Research
Social Media is a vast topic area involving a global network of sites across channels such as forums, blogs, social networks, social gaming and micro blogging. This makes the initial stage the most important part of No Pork Pies Social Media Process. This step cannot be avoided and No Pork Pies won’t work on a project unless research has been or will be conducted, that’s what makes us different. We are a Strategic Digital Agency and research is at the heart of every strategy we create and we’ve got the tools to do it too. Our tools will give an in-depth audit of the internet and find out where you are being, (and not being) discussed to help us create our strategy based on what you want to achieve.
Strategy
Did you see that? Yes, we said a strategy based on what you want to achieve!! Again this is where No Pork Pies stands out. As a strategic agency we aim to offer a campaign that is right for you. We don’t want you to spend a fortune of a fluffy new website if people aren’t engaging with you through this channel or building a Facebook Page when your customers aren’t interested in Social Networks. Our strategies are targeted, planned and regularly monitored to make sure you can the return and results you want to achieve.
Implementation
Yes we did say Facebook Page, but don’t worry you don’t need to be a Social Media genius to get a Social campaign off the ground, that’s what we are here for!
No Pork Pies appreciates that most people don’t really get Social Media Marketing so we try to make it as painless as possible, our implementation offers a flexible approach to Social Media based on our Strategy and your objectives. For instance, if the research and strategy says that most of your customers are talking on Facebook or Twitter then we can build a Facebook Page or Twitter account for you, (design, creative & all!) offering you the channels to talk to you customers and potential customers. If you need a website built or blog addition to your existing site we can do that too.
No Pork Pies offers what we like to call ‘Channel Development’ this is the techie and creative approach of building social media channels such as:
Blogs
Websites
Forums
Facebook Pages/Groups
Twitter Accounts
YouTube Channels
Once this Channels have been developed we can offer you training on how to engage with users through the appropriate channel, or we can do it for you through our ‘On-Line PR’ service.
On-Line PR this is a term battered around a lot lately but very rarely fully understood. It’s a difficult process and very few tradional PR agencies seem to be able to offer it. That’s because it’s so different to traditional PR – The process of finding and communicating to the public has new rules, rules No Pork Pies understand and have tools in-place to help them locate the ‘influential’ people to talk too.
On-Line PR is an on-going process that we charge a monthly fee for, so depends on your budgets and objectives, but our experience has shown that on-line PR or Social Media Engagement isn’t for the faint hearted (or companies with limited resources). We are happy to have a chat about how this works and more importantly how this can work for you, so give us a shout.
Monitoring & Reporting
Always the most important question and usually the first one on everyone’s lips, “How can we monitor Social Media success?” It’s a difficult one, mainly because it depends on what you want to achieve. If you want to improve Brand Awareness then monitoring the number of mentions on the net around the brand is a possible solution, but they could all be negative comments, so understanding the sentiment around those mentions is also important. No Pork Pies has this covered with a tool that monitors the net for mentions around your brand or products and tells us what people are saying, (it pretty clever stuff!)
If you objectives are to increase sales then it begins to get a little more complicated – do you want sales directly related to a particular Social Media activity or just an overall growth in web sales? As you can imagine this is a specific topic area so needs to be discussed but No Pork Pies prides it’s self on some of the best monitoring tools around to help give an in-depth insight into the success of a Social Media campaign, so give us a call and I’m sure we can help.
Tactical Changes
The Monitoring and Reporting process is overly important for No Pork Pies because we constantly aim to react to changes in the social space and can do this through our regular monitoring tools. If we spot an opportunity or a threat we can immediately feed this back into our strategy to amend the approach to maximise the benefit our clients can get out of the data.
This approach makes No Pork Pies an excellent choice for a well round Social Media Agency that can work with your existing agencies to offer a truly affective Social campaign that will achieve results for the long term. Give us a call or send us an email to see what we can do for you.