SEO & PPC
What is SEO & PPC?
SEO stands for Search Engine Optimisation and is the process of increasing the visibility of a website within the ‘Organic’ or ‘Natural’ listings of a Search Engines. PPC is Pay Per Click and involves managing an Ad campaign within the Sponsored listings part of a Search Engine.
What is the purpose of SEO & PPC?
To achieve high levels of sales from Search Marketing it is important to identify the core terms that are going to convert. This is a process too many people fail to consider. The purpose of Search Traffic is not to drive traffic but to drive relevant, quality traffic that will lead to sales or Brand Awareness.
SEO is not a simple process, it is an on-going activity that should integrate many other forms of Marketing, such as P.R, Website Development, Promotions, Social Media and Insights. By integrating the process the overall purpose of SEO will be achieved more efficiently and cost effectively.
No Pork Pies can…
- Conduct in-depth Search Term Research and Behavioural Analysis to identify core search terms to focus on
- Analyse a site’s technical and navigational limitations to maximise Search Engine indexing
- Optimise a website to maximise internal link structure, page titles, meta descriptions and on-site Content
- Analyse competitor websites and the competitive landscape to identify core opportunities and achievable targets
- Create an achievable SEO strategy for on-going activity, including creative link development campaigns and seasonal content strategies
- Setup an Ad Campaign in Google, Bing or Yahoo and optimise the campaign overtime.
- Conduct International Search Marketing for multiple regions and Languages.
- Deliver monthly activity to develop a campaign and achieve targets
- Conduct on-going reporting and deliver insights to identify keyword opportunities
Other things to consider…
Google has over 80% of the market share within the UK; SEO is largely focused on this search engine’s algorithm. However, quick wins can sometimes be sought through the less competitive competitors (Bing, Yahoo)
First page (top 10) is key to SEO, very little traffic comes from position 11 onwards.
A focused long-term strategy is vital to any SEO campaign. Quick wins can be achieved but long-term strategies guard against any sudden changes in the Search Engine algorithms.
Contact us to find out how we can improve your search engine visibility.