Persona & Scenario Development
Understanding your customer and potential customer’s behaviour online is vital to being able to engage with them effectively online.
“It might seem counterintuitive, but designing for a single user is the most effective way to satisfy a broad population.” Alan Cooper
Be it understanding the communities or sites they engage with or building an effective keyword list for search built around the language they use, understanding your users is vital for a successful website or marketing campaign.
At No Pork Pies we begin by getting to know your business, talking to you about the type of people you are aiming to target. Then we begin to build personas around that audience, turning the customer from a number within your analytics or keyword research into a human individual. An individual can be better understood as well as be put into a niche group that can be targeted based on specific online behaviour such as how often they are online and the websites they regularly read.
Once we have the personas we can develop scenarios of how your audience behaves online. Ultimately, developing strategies to reach your audience through an integrated strategy of multiple digital marketing disciplines, such as SEO, PPC, Online PR, and Display.
Contact us to find out how we can help you target your audience more effectively.