Information Architecture

Is your site structure easy to navigate? Can your audience find what they are looking for or do you have a high bounce or exit rate?

Carefully considering a process to an objective or goal is vital to maximising the performance of your website. It makes sense that if a path is constantly divided by multiple options leading away from a chosen goal then people will divert away from the objective or get confused and give up altogether.

At No Pork Pies we believe in usable websites. Simplicity is the essential ingredient to maximising goal completions and conversions. Our experience can help develop the architecture of the site to show clear paths to goals. We can assist you in both the build of a new site, or improving your existing site. Our recommendations will always be based around what works best for you and your users.

Contact us to discuss how we can improve the usability of your website.

We also offer development so we can build a new website, mobile site, app or community site based on the research around your target audience.