Engagement
What is Engagement?
Engagement is the act of having a conversation – listening, understanding, responding and sharing.
What is the purpose of Engagement?
By listening you can find out what people think about you, your competitors and your industry.
Understanding these factors can help you come up with solutions and improvements after finding out what people perceive your strengths and weaknesses are.
By responding you can acknowledge people’s opinions, thank people for mentioning you, correct false information, promote services that you can offer and develop your product.
No Pork Pies can…
- Monitor the places where you are being talked about
- Identify or build conversation platforms
- Manage your presence on social networking sites
- Represent you on the comment sections of sites
- Initiate interactions
- Flag up comment that needs direct intervention from you
Other things to consider…
Before engaging it is best to have developed an understanding of your audience.
It is also best not to just jump in when engaging as not everyone wants to have a dialogue with you!
Forging relationships with people who are keen to interact is far more fruitful!