Content
What is Content?
Below are some examples showing how there is so much more to online content than printed content!
Text
Articles – Web Content – Press Releases – Blogs
Social updates
Images – Photos – Animations – InfoGraphics – Drawings
Video
Film – Flash – Animation – Stop Motion – Interactive Video
Audio
Music – PodCasts – Chat
What is the purpose of Content?
Content gives you a platform – a voice and a presence – on the internet.
With this voice you can raise your profile and educate by publicising what you have to offer.
From a public relations standpoint you can correct misinformation and foster a good public image.
Engaging content can build links, drive traffic to your website and improve your Search Engine Ranking.
No Pork Pies can…
- Identify Content ideas and Strategy
- Analyse Competitor’s Content Strategy
- Develop a seasonal Content plan
- Create daily news on your website
- Create page content, internal and external articles, blog posts and ‘whitepapers’ or ebooks.
- Monitor and measure content’s success
Other things to consider
Good content can be ‘buried’ in obscurity if you don’t know the optimum places it should be hosted on.
The frequency with which you create it will determine its effectiveness. Fresh daily content can improve your search engine ranking, weekly news round-ups are likely to attract more subscribers.
Measuring content’s effectiveness – how many people read it, the conversion rate associated with it – is an essential strategy consideration.
Knowing what people want to read before you write content will give you a head-start.