Analytics and Insights
What is Analytics and Insight?
Digital Marketing offers a vast amount of Analytics. Analytics is a process of measuring user behaviour through computer ‘cookies’ that help you understand their path throughout their journey. Insights is just as important as it will analyse this data to make sense of it.
What is the purpose of Analytics and Insight?
Analytics is what makes online marketing stand out above off-line (or tradional). It is a topic that comes up regularly around online privacy so more and more limitations are being put in place to minimise the amount of data that can be collected. However, there is still a vast amount of information that can be collected using tools such as Google Analytics.
These tools can be easily set up for basic functions, such as path to the site and activity whilst they are on the site but if they are set up correctly they can give you vast amounts of information of the return on investment of your marketing activity. That is the true purpose of analytics, to make sure your time and money is spent effectively on the right marketing channels and to make sure your site is performing corrently.
Your agency should be setting this up correctly for you to help with accurate reporting but also offering regular insights into what is successful and what isn’t and regular testing to improve the online activity
No Pork Pies can…
- Set up your analytics package correctly
- Work with you to identify key performance indicators
- Track conversation paths from external entry to final conversion points
- Set up regular reports and insights to help you understand and improve your online activity
- Measure your return on investment through your marketing channels
- Conduct Multi-variant Tests to improve conversion points and paths within your website.
- Set up attribution modelling to allocate return on investment across the marketing channels and not just to the last click.
Other things to consider…
Anti-virus software can prevent tracking from being conducted on a site, this means not all users can be monitored equally.
Different analytics packages work in different ways, this means its rear to get the same figures with two different packages.
