July 2nd, 2008 | Posted by: admin

Google announced the other day that it can now index flash content:

We’ve developed an algorithm that explores Flash files in the same way that a person would, by clicking buttons, entering input, and so on. Our algorithm remembers all of the text that it encounters along the way, and that content is then available to be indexed. We can’t tell you all of the proprietary details, but we can tell you that the algorithm’s effectiveness was improved by utilizing Adobe’s new Searchable SWF library.

This is obviously a benefit for the Flash websites out there but the amount of information spiderable to the search engines is still pretty minimal and a Flash website will never be able to compete with an HTML website. So a word of warning, don’t let the creative agencies out there use this as an excuse for creating a funky site that still won’t rank for anything!

Full article can be seen here

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