Some people may have noticed a really spammy site ranking 8th for car insurance.

www.sitenumberone.org.uk/car_insurance.html is the page ranking.

After a bit of analysis into this to find out what is making it rank so high, I’ve noticed they have over 100,000 links pointing to the domain and about 758 pointing to this page.

Looking at these links they seem to be from sites like:

www.efcva.org
www.vtccm.org
www.crfpd.org

There are loads of sites like this.

Looking at these domains they all expired recently and have been registered in the last month or two. The spammy pages like the ones above have then been created and point to the site number one website.

The domains that expired all seem to have a number of authoritive links (www.crfpd.org has 32 .gov links).

So it looks like the company doing this has used a tool to find expiring domains, found the ones with authoritive links and then bought them. They have then created the spam page to help site number one to rank.

In theory Google says this won’t work as the site will have a new registrant so will go back into the sandbox but this may only be the case if the site is redirected to another domain. The fact this site has created a page and not redirected the site may have got around this with Google.

Hopefully Google will pick up on this and kick it out pretty soon