RESEARCH
Understanding consumer search behaviour is key to any successful SEO campaign. As such, No Pork Pies offer a series of services designed to help you understand your online environment.
Search Term Research
Looking at analytical packages can offer a vast insight into traffic generation from search engines but does not offer the ability to see what additional terms drive the highest volume of traffic. No Pork Pies use a series of tools, both freely available and in-house along with in-depth data analysis to gather key search terms. Through analysis of current analytics and client relations, No Pork Pies can create a final list of search terms ready for implementation on your site, as well as monthly report offering the best possible start to your SEO campaign.
Seasonality Analysis
Like most forms of marketing SEO have peaks and troughs at different points during the year. The search terms gathered may show huge search volumes over a specific time of the year, such as festivals in summer months. No Pork Pies takes this information into account and further in-depth analysis can be conducted to feed into the SEO strategy. This analysis will help with link development & content creation as, and when people are searching for it resulting in maximum conversions.
Event Analysis
You may already know all the events that occur within your industry but if you don’t No Pork Pies can help. Online research can pin-point key events through-out the year, resulting in search term development for such events as and when they are required. Through preparing content and search terms for such events in advance, resulting in your site benefiting from high search volumes when the events occur, maximising conversions.
Competitor Audit
Do you know what your competitors are doing? Or even who your competitors are?
May seem like a simple question but often your offline competitors aren’t the same as your online, or SEO competitors. No Pork Pies can look at the top traffic driving search terms and see who are the sites ranking consistently, resulting in a list of SEO competitors. These competitors, along with any offline competitors can then be analysed to investigate what they are doing well and what they are doing badly, offering you the opportunity to make your competitor’s weaknesses your strengths.
Link Audit
Search engines have a vast amount of factors, (or algorithms) that help them rank websites in a relevant order. However, one of the most important and influential is the links pointing to a site and how they point to that site. No Pork Pies off the ability to analyse a sample of your competitor’s links along side your links. Resulting in the ability to determine how competitive your site is within your market. This information can then feed into a link development strategy, resulting in a more competitive SEO campaign.
Onsite Technical Audit
If the search engines can’t crawl or index your site then you fall at the first hurdle. No Pork Pies conducts an in-depth site audit to test all possible issues that may hinder your site from maximising the benefit of your SEO campaign.
Proactive Behavioural Research
No Pork Pies do not see research as a one off service at the beginning of a campaign, we appreciate that events and news changes as a campaign progresses, resulting in the need to stay ahead of the curve. No Pork Pies offer a service we call ‘Proactive behavioural research’. This service monitors competitors, keywords and news to report on any changes that maybe required to the SEO campaign.
Strategy
No Pork Pies does not like to collect and supply the data from their research and do nothing with it. Our expert knowledge and skills within SEO allow us to analyse the research and create an effective, realistic and achievable strategy based around your objectives.
SEO Strategy
SEO can change very quickly throughout the lifetime of a campaign. Having a short-term or non-existent strategy will result in a very confused and reactive SEO campaign that will not achieve long term objectives and will cost more in the long run.
Having an adequate SEO campaign will result in short, medium and long term plans, resulting in long term success, cost savings and results.
Content Strategy
Content is king, the more you have the more chance you have to rank for terms in search engines. Through conducting research, No Pork Pies can offer a content strategy recommending missing content areas that should be invested in to drive additional search engine traffic to your website, resulting in higher conversions.