What is Data Analytics?
Data Analytics can be set up to record the traffic to and from your site. More specifically it can also measure the level and nature of interactions with your site. This makes it an invaluable way of ensuring you get a sound Return on Investment for all of your online marketing campaign.
We have the expertise to set up analytical software such as Google Analytics on your site as well as interpret and prioritise the vast data such packages can generate. Data Analysis can identify specific goals, traffic sources, the time people spend on your site and the number of pages they visit. All of which can highlight the areas of your campaign which are producing high conversions and which parts aren’t.
No Pork Pies are Google Analytics IQ qualified, meaning we are pretty good at setting up your analytics correctly!
Site Analytics
Data Analysis makes use of On-Site Analytics and Off-Site Analytics. On-site analytics offers insights into the overall success of a campaign. Off-site analytics (also known as social media monitoring) examines the discussions and links to your site generated by external channels. This branch of analytics looks at what people are saying around your brand to monitor brand-marketing development.
Such forms of social media measurement won’t just concentrate on your site, they’ll take a wider (‘macro’) look at your industry to identify opportunities for product or service- development and analyse your competitors’ results.
SEO campaigns will utilise analytics to identify which search terms drive traffic to your site. Through positional reporting, analytics will also monitor the positional changes within the different search engines and see how these changes affect traffic to your site.
No Pork Pies can set up analytics and/or Social Media Monitoring to help you stay on course and achieve the specific goals you have. We also offer regular reports and positional reports to inform the tactical changes you make to your campaign strategies.