No Pork Pies offer an in-depth analysis process to determine your consumer’s search behaviour, helping with the keyword development piece of the PPC project, as well as having cross benefits to help with SEO should both services be required.
Of-course if you don’t want the full in-depth Search Behaviour Research then we can also do a normal search term development piece but we like to give you some options!
PPC
Once the research has been conducted we go down our normal route of creating a PPC strategy for you to help identify what keywords we will focus on and, most importantly when we will focus on them. We can also look at seasonality data to identify any areas we can focus on that are outside your normal keyword set – we like to cover all bases and give you something different!
Quality Score Recommendations
As we work in SEO as well as PPC we have a vast understanding of what Google looks at to give a site a high quality score, thus making you cost per click cheaper. For those of you that don’t know, Google doesn’t just look at the cost of you bid for a keyword but also other factors such as landing page relevance, by improving such pages we can offer maximum efficiency for your cost per click.
No Pork Pies can make recommendations as to what should be change but can also implement these changes should it be required and within your budget.
Campaign Creation
All campaigns need to be set up in a manner that will maximise your budget and requirements. Through our PPC experience we can set up a campaign quickly and efficiently ready for the monthly implementation of the campaign, and tweak any factors of the campaign as and when required.
Monitoring & Development
Regular reports will be created and distributed to you to keep you up to date on your PPC campaign success and failures, along with what we plan to do to improve it.
We will hold regular meetings to make sure we work closely with you to reach targets and focus on key areas of your business.