Blog

Premier League Transfer Spending 2011 [infographic]

January 27, 2012 Author: Kristian Bannister

With the 2011-12 football transfer window set to shut on 31st January, we decided to look at where Premier League transfer money went in 2011; a year that marked the highest transfer spend in the history of the Premiership.

We used treemapping to show the distribution of transfer spending between the 23 teams who played in the Premiership in 2011. The infographic also looks at which position proved the most costly to clubs and whether the belief that British players cost more than their foreign counterparts rang true in 2011.

(Click to enlarge)

...Read the full post

The Don’t Be Evil Search Engine

January 26, 2012 Author: Tim Aldiss

I posted recently about how True Social Search is Coming and mentioned briefly about a backlash based on the fact that Google are now quite happily pointing people to their own properties, but felt compelled to put pen to paper because, what appears to be, a viable alternative to Google has appeared left field.

Briefly – my opinion on whether or not Google should or shouldn’t rank it’s own properties is this: if Google’s own search algorithm is able to return results from websites like Youtube, Picasa, Google News, Blogger, etc…

What does it take to be a Social Media Influencer?

January 24, 2012 Author: Tim Aldiss

Whether you want to become one yourself, or you think you could benefit from following a few of these people on their social travels, here’s a run-down of everything and anything that points to someone being a social media influencer.

Know your place

First things first, you absolutely have to have a little niche to fit into if you want to be a social media influencer. You need to find an area of interest that other people want to know about and you have to be able…

True Social Search is Coming

January 11, 2012 Author: Tim Aldiss

Huge news broke last night when Google announce the roll out of it’s integration of social network Google+ into Google Search. This is the culmination of months of work, and a final decision to cement their belief in ‘social signals’ being the best upgrade to it’s algorithm to help us all find the information that we need in the future.

Danny Sullivan wrote a typically excellent blog post on Search Engine Land explaining all the detail.

For brands this underlines the fact that yes, a Google+ brand page is essential. It also underlines how important it is for marketers…

Murdoch and Twitter end up with custard pie on their face

January 5, 2012 Author: Susan Luxford

Was it a good move for media mogul Rupert Murdoch to set up (or get one of his lackies to set up) his first Twitter account on New Year’s Eve?

And, in the light of what happened next, is Twitter thorough enough in verifying that celebrities’ Twitter accounts really belong to them?

The saga started when Murdoch sent his first few tweets from the sandy beaches of St Barth’s where he is holidaying with his young daughters. It was from here that he tweeted…

Timeline for Facebook ‘Like’ Pages Will Arrive – Be Prepared

December 21, 2011 Author: Susan Luxford

As Facebook forces all individual profile users to have a Timeline from this Thursday (22^ndDec 2011), we take a look at this new feature and ask what it means for businesses and their Like Pages.

The timeline feature is your entire Facebook history from the date that you joined in reverse chronological order.  What’s included will be determined by what you posted and how many of your friends commented on it. You have seven days to edit, delete or hide anything you are not eager for others to see or be reminded of.

[caption id=”attachment_2341″ align=”aligncenter” width=”300″ caption=”How Personal…

Taking the leap into Social Media Relationship Marketing

December 16, 2011 Author: Susan Luxford

8 great rules to remember!

Marketing has made a substantial leap since social media became common place; giving consumers the tools to easily share and engage with each other to become a global powerful voice 24/7. What’s being said about your company? Is it good, is it bad? How do you find out and how can you get involved? Because the chances are, the consumer is talking about you whether you’re engaging with them or not. 

Social Media has moved marketing from one-way to two-way interaction where the consumer can now talk back to you…