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	<title>No Pork Pies</title>
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		<title>10 examples of using urgency in ecommerce</title>
		<link>http://www.noporkpies.com/blog/conversion-optimisation/10-examples-of-using-urgency-in-ecommerce/</link>
		<comments>http://www.noporkpies.com/blog/conversion-optimisation/10-examples-of-using-urgency-in-ecommerce/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 13:58:24 +0000</pubDate>
		<dc:creator>Kristian Bannister</dc:creator>
				<category><![CDATA[Conversion Optimisation]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=3751</guid>
		<description><![CDATA[Creating a sense of urgency is an increasing popular tactic used by sites to help improve conversion rates and reduce shopping cart abandonment. Urgency is generally invoked in four ways: Limited stock levels or availability. Limited time to claim discounts. Improved shipping offers. Dispatch dates. Invoking urgency is not about forcing users down the conversion path, but instead implying that it’s more beneficial to the<a href="http://www.noporkpies.com/blog/conversion-optimisation/10-examples-of-using-urgency-in-ecommerce/">... Read more...</a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why being in SEO is like fancying a popular boy in high school</title>
		<link>http://www.noporkpies.com/blog/fun/why-being-in-seo-is-like-fancying-a-popular-boy-in-high-school/</link>
		<comments>http://www.noporkpies.com/blog/fun/why-being-in-seo-is-like-fancying-a-popular-boy-in-high-school/#comments</comments>
		<pubDate>Fri, 14 Jun 2013 11:27:44 +0000</pubDate>
		<dc:creator>Vivienne Egan</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=3745</guid>
		<description><![CDATA[As a digital agency, we spend a lot of time thinking about what Google might be thinking of us, in exactly the way I remember doing as a teenager about boys. In this metaphor, we the agency are the teenage girl. Google is the popular (possibly older, very handsome) boy. Here are the four ways in which my analogy is played out in practice (bear with me): Link profile  We worry<a href="http://www.noporkpies.com/blog/fun/why-being-in-seo-is-like-fancying-a-popular-boy-in-high-school/">... Read more...</a>]]></description>
		<wfw:commentRss>http://www.noporkpies.com/blog/fun/why-being-in-seo-is-like-fancying-a-popular-boy-in-high-school/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>UX Brighton goes for a Spin</title>
		<link>http://www.noporkpies.com/blog/ind-news/ux-brighton-goes-for-a-spin/</link>
		<comments>http://www.noporkpies.com/blog/ind-news/ux-brighton-goes-for-a-spin/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 15:42:17 +0000</pubDate>
		<dc:creator>Luke Hay</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=3734</guid>
		<description><![CDATA[Last night’s UX Brighton looked at the challenges for engineers, researchers, and UX specialists in designing interfaces for the automobile industry. Two expert speakers shared their experiences designing interfaces between human and machine. The event, organised by Tom Prior, gave a fascinating insight into the latest trends in car design and UX. First up was Phil Higgs, the Design Manager at Jaguar Land Rover. Phil<a href="http://www.noporkpies.com/blog/ind-news/ux-brighton-goes-for-a-spin/">... Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brighton Content Strategy Meetup</title>
		<link>http://www.noporkpies.com/blog/ind-news/brighton-content-strategy-meetup/</link>
		<comments>http://www.noporkpies.com/blog/ind-news/brighton-content-strategy-meetup/#comments</comments>
		<pubDate>Fri, 31 May 2013 13:33:50 +0000</pubDate>
		<dc:creator>Luke Hay</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=3715</guid>
		<description><![CDATA[The Brighton Content Strategy Meetup, now run by our very own Digby Killick, returned last night with an event around content strategy in journalism. Three fantastic speakers, all from a journalistic background, discussed the role journalism plays in content marketing. First up was Dave Standen from event sponsors: Beyond. Dave spoke about how brands are increasingly becoming publishers. The talk covered how well known brands<a href="http://www.noporkpies.com/blog/ind-news/brighton-content-strategy-meetup/">... Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What makes a popular infographic?</title>
		<link>http://www.noporkpies.com/blog/research-insight/what-makes-a-popular-infographic/</link>
		<comments>http://www.noporkpies.com/blog/research-insight/what-makes-a-popular-infographic/#comments</comments>
		<pubDate>Wed, 29 May 2013 10:19:58 +0000</pubDate>
		<dc:creator>Kristian Bannister</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Research & Insight]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=3660</guid>
		<description><![CDATA[Over the last few years, infographics have become a very popular tactic for content marketers. All across the web, infographics are being called upon to help brands present all kinds of content in a way that, hopefully, engages an audience. The truth is, the shear abundance of infographics is making them a less effective marketing tactic. However, I will be looking at what makes certain<a href="http://www.noporkpies.com/blog/research-insight/what-makes-a-popular-infographic/">... Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Business Lounge Event</title>
		<link>http://www.noporkpies.com/blog/social-media/social-business-lounge-event/</link>
		<comments>http://www.noporkpies.com/blog/social-media/social-business-lounge-event/#comments</comments>
		<pubDate>Wed, 22 May 2013 16:56:20 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=3656</guid>
		<description><![CDATA[Yesterday I was at an event called ‘Social Business Lounge’ hosted by Bloom in London’s Shoreditch. It was an excellent event where they had a panel of speakers from IBM, Adobe and Bloom themselves. The topic discussed was ‘Social Business’ and although the specific answers weren’t particularly revolutionary or massively insightful it was interesting to hear what these experienced companies had to say on how<a href="http://www.noporkpies.com/blog/social-media/social-business-lounge-event/">... Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should Guest Blog Links Have an Annual or Permanent Cost?</title>
		<link>http://www.noporkpies.com/blog/seo/guest-blog-posts-permanent-or-annual-cost/</link>
		<comments>http://www.noporkpies.com/blog/seo/guest-blog-posts-permanent-or-annual-cost/#comments</comments>
		<pubDate>Tue, 21 May 2013 10:24:29 +0000</pubDate>
		<dc:creator>Digby</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=3641</guid>
		<description><![CDATA[As an SEO I have to perform a lot of outreach to bloggers, and in the past few months I have seen a growing trend &#8211; valuing of links within blog posts on an annual basis. Increasingly when I enquire about the requirements &#38; costs of placing a sponsored post on a blog a webmaster will reply with £x per year. This, to me, seems<a href="http://www.noporkpies.com/blog/seo/guest-blog-posts-permanent-or-annual-cost/">... Read more...</a>]]></description>
		<wfw:commentRss>http://www.noporkpies.com/blog/seo/guest-blog-posts-permanent-or-annual-cost/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Progressive Reduction and Progressive Disclosure – Two ways to show users less but give them more!</title>
		<link>http://www.noporkpies.com/blog/ind-news/progressive-reduction-and-progressive-disclosure-two-ways-to-show-users-less-but-give-them-more/</link>
		<comments>http://www.noporkpies.com/blog/ind-news/progressive-reduction-and-progressive-disclosure-two-ways-to-show-users-less-but-give-them-more/#comments</comments>
		<pubDate>Fri, 17 May 2013 13:50:49 +0000</pubDate>
		<dc:creator>Luke Hay</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=3630</guid>
		<description><![CDATA[Progressive disclosure and progressive reduction are two different techniques that aim for the same outcome; an improved user experience. A common way to improve the usability of a website is to remove elements from it. The idea being that less content and options often equals a smaller cognitive load for the end user. Removing unnecessary content and options from the site is not always an<a href="http://www.noporkpies.com/blog/ind-news/progressive-reduction-and-progressive-disclosure-two-ways-to-show-users-less-but-give-them-more/">... Read more...</a>]]></description>
		<wfw:commentRss>http://www.noporkpies.com/blog/ind-news/progressive-reduction-and-progressive-disclosure-two-ways-to-show-users-less-but-give-them-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Microsoft Outlook and Skype rival Google for its email services</title>
		<link>http://www.noporkpies.com/blog/ind-news/microsoft-outlook-and-skype-rival-google-for-its-email-services/</link>
		<comments>http://www.noporkpies.com/blog/ind-news/microsoft-outlook-and-skype-rival-google-for-its-email-services/#comments</comments>
		<pubDate>Wed, 15 May 2013 10:26:57 +0000</pubDate>
		<dc:creator>Ryan Hooker</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Research & Insight]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=3614</guid>
		<description><![CDATA[In recent weeks Microsoft have announced that they will be supporting Skype. So I decided to look into this and see what’s really going on, and how this will affect us in the world of marketing. Their approach will allow users to make audio and video calls from their email inbox. This will allow users to import their Skype contacts into Outlook to continue the<a href="http://www.noporkpies.com/blog/ind-news/microsoft-outlook-and-skype-rival-google-for-its-email-services/">... Read more...</a>]]></description>
		<wfw:commentRss>http://www.noporkpies.com/blog/ind-news/microsoft-outlook-and-skype-rival-google-for-its-email-services/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fantasy Football &amp; Mobile UX: Less is Not More</title>
		<link>http://www.noporkpies.com/blog/mobile/fantasy-football-mobile-ux-less-is-not-more/</link>
		<comments>http://www.noporkpies.com/blog/mobile/fantasy-football-mobile-ux-less-is-not-more/#comments</comments>
		<pubDate>Thu, 09 May 2013 09:43:53 +0000</pubDate>
		<dc:creator>Kristian Bannister</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=3593</guid>
		<description><![CDATA[I’ve been a player of the Fantasy Premier League game for seven seasons now (in 2016 I&#8217;ll be having my fantasy testimonial!). The obsession started back when I was at university, and while many of my bad habits formed at uni have faded over time (such as drinking on a Sunday night, devouring greasy takeaways after a night out, and placing ridiculously massive accumulator bets);<a href="http://www.noporkpies.com/blog/mobile/fantasy-football-mobile-ux-less-is-not-more/">... Read more...</a>]]></description>
		<wfw:commentRss>http://www.noporkpies.com/blog/mobile/fantasy-football-mobile-ux-less-is-not-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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