If this doesn’t justify a blog post then nothing does!

I’ve been working on a whole load of new content for the site, will get that live then be back to the blogosphere but for today I felt the urge, no I felt it was my human right to spread the word of the cataclysmic balls up that is VodafoneUK’s latest Twitter disaster.

Some of you may remember late in 2009 when Vodafone decided to fire a member of their marketing team for writing a Tweet aimed at a dig a T-Mobile – if not here is a reminder. I’m with T-mobile and to be honest a dig at their incompetence isn’t without merit but that’s a story for another day. Today’s story is a lot more serious, so serious that if the T-mobile incident got someone fired then I see this one as resulting in a possible hanging. For those of you that don’t know what I am talking about take a look at the image below:

I don’t think I need to say much more. Vodafone has apologised several times about this and confirmed that the account wasn’t hacked meaning someone at Vodafone did it. It could be some (soon to be ex) employee that was pissed off in his job or it could have been someone that has their own Twitter account and was making a joke on that but forgot to switch accounts from the corporate account to their personal one – either way it shows the harm a social media screw up can have on a company’s brand.

Let’s just hope Vodafone finds the beaver they are looking!

With 2009 very much behind us it’s time for the new decade to kick in. No Pork Pies welcome 2010 with a new account that signifies the direction of the agency over the foreseeable future.

No Pork Pies are proud to be working with CLIC Sargent Cancer Charity, The Arts Council and Show Me How to Play on an exciting charity fund raising initiative – Practice-a-thon Music with Take it Away.

No Pork Pies hatched from the egg of the Social Media revolution in November 2009 and began their journey into the integration of Search and Social Media with the first (and only!) Digital Discovery Agency. Offering a creative Social Media campaign with an integration of Search Engine Optimisation and Pay Per Click to produce measurable, long-term Social Media campaigns.

The Digital Discovery approach has caught the attention of many evolving companies trying to ride the 2010 wave of Social Media engagement and the Practice-a-thon Music with Take it away campaign is no exception. No Pork Pies will be creating a campaign from the very beginning offering insight, research and strategy, as well as online PR, management and measurement during the life of the campaign.

Practice-a-thon Music aims to encourage budding musicians to learn to play an instrument and raise money through sponsored performances in front of friends or family, with proceeds going to CLIC Sargent.

For all those musician with stage fright, Arts Council England’s Take it away scheme has commissioned five exclusive online tutorials of hit songs including Take That’s ‘Back for Good’, Motown classic ‘Heard it Through The Grapevine’, Snow Patrol’s hit single ‘Run’ or, for the rockers, Deep Purple’s ‘Smoke on the Water’ (arguably featuring the greatest guitar riff of all time) and legendary Oasis hit ‘Wonderwall.’

Mary-Alice Stack of Arts Council England said: “More than 30,000 people have already used the Take it away scheme to buy a musical instrument, but we know that access to affordable tuition can also be a problem. The tutorials are designed to give beginner and intermediate level players of all kinds the tools they need to learn a song that they love, at their own pace and without expense.”
The tracks have been produced by Show Me How to Play using their unique ‘multiplayer’ software which helps you learn your part, while playing along with the rest of the band. The tutorials provide a unique and simple approach to learning and, better still; participants can play as part of a group to get the full effect.

Mark Flannery of Show Me How to Play said: “We are delighted to be involved with Take it Away and to have delivered the 5 tutorials. The Multiplayer lets you learn an instrument as part of a band making the whole experience very engaging and therefore rewarding. You can use it as an individual or form a band with your friends. It’s very simple to use just follow the links to download the software and the songs you want to learn.”

All five songs have been cleverly arranged to strip down separate parts for a variety of instruments and are suitable for musicians and vocalists of all abilities.

To access the 5 tutorials, users need to register at Show Me How to Play. Users are invited to make a donation of 50p for each tutorial which goes directly to CLIC Sargent as part of their ‘Practice-a-thon Music’ campaign. Users wanting to get more involved are encouraged to put their musical talents to good use by organising a sponsored practise or even put on a fundraising gig in aid of CLIC Sargent. See www.clicsargent.org.uk/music for more details.

Adam Lee of No Pork Pies says “we are excited to be working on such an interesting campaign and for such a good cause. As a pretty poor guitarist I for one can’t wait to have a go at a couple of the tracks.”

No Pork Pies have developed a Facebook Page to encourage engagement with the campaign, as well as a Twitter account and YouTube channel. No Pork Pies will also help Practice-a-thon Music with Take it Away manage their online engagement process.

Google’s had a busy few days! Following the announcement of personalised search for all and Realtime search they have also announce a new Android Application called Google Goggles.

Google Goggles is a cool application that allows you to take a picture of an object and it will work out what it is saying, be it naming the object, painting or reading the text in the image. This can then be used to search Google for information.

This really does open up the mobile market to ‘real’ search queries as people can now search for information whilst they are out without having to make several search refinements due to mobile device limitations or lack of knowledge around the desired object.

Mobile search is going to be interesting in 2010.

Google is all about speed at the moment. They recently announce load time as one of their ranking factors for next year, their own DNS for improved speed and now they have announced real time search results.

Google have agreed a deal with Facebook to pull in their status updates and all public information from MySpace, as well as news and blog updates. This will be displayed in a scrolling real time feed on the search results page.

I’m not sure how quick ‘real time’ is yet but I would think Twitter and Facebook would be pretty much instant feeds but will be interesting to see how quickly News and Blogs rank, not to mention the sources for this tremendous trust Google is offering these sites.

The factors that allow you to rank will be an interesting test when real time search is more widely available. Until then, here is a Google video to show how it will work.

Its been discussed for a long time now but Google has finally announced they are doing personalised search for everyone, regardless of whether you are signed in or not.

This involves a cookie being dropped on everybodies computer and showing personalised search results from the past 180 days.

This function can be turned off by disabling Google’s search history but what average user is going to bother doing that?

Traditional SEO practice of search reports are going to be a pain in the arse but won’t be entirely meaningless. New searches will still have standardised results but as time goes on personal results will filter into this, meaning SEO positional reports are less and less important.

2009 was always meant to be the year of personal search, its a bit late for this year but it is looking like 2010 will be.

Google announced more information on their forth-coming operating system today. The operating system focuses around the migration to ‘Cloud’ technology where files and documents are all saved on servers over the internet, resulting in the need for an advanced ‘online’ operating system.

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The Videos below are taken from the official Google Chrome OS YouTube channel.

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more videos can be seen on the YouTube Channel

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Its 3.11AM and sleep is not planned in the very near future but if I don’t write this post now then I’ll forget about it!

Analytics and Research is a massively important part of the Digital Agencies role to their clients and one of the main Analytics tools is Google Analytics. So I decided to expand my knowledge and do a bit of studying for the first time in a while to have a crack at the Google Analytics Exam.

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I’m really pleased to say that I’ve passed! So No Pork Pies now have Google Analytics Qualifications to add to our growing skill set!

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I’ve just been reading a press release by ComScore and GroupM on the importance of Social Media, PPC and SEO integration and the benefits this has on results.

The most important parts are:

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The study showed searchers who engage with social media, especially those exposed to a brand’s influenced social media, are far more likely to search for lower-funnel terms compared to consumers who do not engage with social media. Further, consumers exposed to a brand’s influenced social media and paid search programs are 2.8x more likely to search for that brand’s products compared to users who only saw paid search

Samson and Delilah film This shows the Return on Investment benefits of an integrated Search and Social campaign. SEO regularly shows benefits to lower-funnel search terms, with less competition and higher conversion rates being the most notible benefits. Through Social Media the traffic to such terms can be increased, resulting in an overall increase in traffic for such terms which directly results in additional conversions.

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The study also showed a 50 percent CTR increase in paid search when consumers were exposed to influenced social media and paid search. This revealed consumers exposed to social media are more likely to click on a brand’s paid search ad compared to those exposed to the brand’s paid search alone. Among searchers using a brand’s product name in the query, the CTR increased from 4.5 percent to 11.8 percent when users were exposed to both influenced social media and paid search around a brand.

In organic search, consumers searching on brand product terms who have been exposed to a brand’s social marketing campaign are 2.4x more likely to click on organic links leading to the advertiser’s site than the average user seeing a brand’s paid search ad alone.

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Social Media has similar attributes to Public Relations and the increase in brand awareness is a commonly known benefit of PR. The increase Click Through Rate for Paid search and organic search for brand terms shows that Social Media is offering similar results. Again, the integration between Social Media, SEO and PPC offers benefitial results across all mediums.

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This shows that it is important to integrate these mediums and companies should make sure their agency is fully integrated when it comes to ‘Digital Discovery’ Marketing and doesn’t operate all departments as separate entities as this will dilute the benefits of the integration.

Contact No Pork Pies

for more information on how we can offer you a truly integrated offering.

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After several months in the making and a lot of playing around, the new No Pork Pies website has finally gone live.

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There is still work to be done and pages to be added but the new site reflects our vision of a new Digital Agency and identifies that No Pork Pies is now an agency and no longer just a blog.

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Our Digital Discovery Marketing approach runs throughout the company with a structure built around integration, offering clients a fully integrated Digital Marketing Strategy, no matter which agency implements each area of the strategy.

Through this approach No Pork Pies can offer analytics, reporting, tools and ROI across the board for SEO, PPC and Social Media.

Please contact us if you would like more information.

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It was only a matter of time really. With the release of Google Chrome many people anticipated that Google’s next step was to step on Microsoft’s toes and go for the Operating System market and now it is happening, well in 2010 release date anyway.

Palindromes psp Harry Potter and the Sorcerers Stone psp A Fistful of Dollars movie download “Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks. Later this year we will open-source its code, and netbooks running Google Chrome OS will be available for consumers in the second half of 2010. Because we’re already talking to partners about the project, and we’ll soon be working with the open source community, we wanted to share our vision now so everyone understands what we are trying to achieve.”
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The best part of it is that it’s free and open source so those of you that have Android mobile phones know what to look forward too!

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All looks very exciting but it will mean that everything i do will be done in-line with Google, which freaks even me out!