Something I’ve been thinking about a fair bit lately, who should write the overall marketing strategy for a company? Barbie Presents: Thumbelina ipod What I mean by this is most companies will have several different agencies working on a specific goal in achieving a company’s overall objectives, a search agency, (or digital agency), a web designer, a PR company, a advertising agency, a creative agency,… Read more…

Working on integration is key to a successful digital strategy.
I’ve had a look into how i think the departments can work together

Read more on digital integration here