Why Twitter can help your digital marketing strategy
January 2, 2009 Author: Adam Lee
I don’t write much on social media marketing even though i do a lot of it. I find social media marketing strategies vary heavily dependent on your objects so one channel can be hugely successful for one product and have no effect for another but i’ve really started to get into Twitter lately and have seen a huge benefit out of using it. Not only does it have a very large SEO community to bounce ideas between but it is also a great way to mass target specific articles or content i have written.
I wrote a story on Facebook SEO links quite a while back now and knew it would be a useful post to the SEO community so i have pushed it through blog comments and social bookmark sites and generated a decent amount of traffic out of it. However it is nothing compared to what i got out of it when it got picked up on Twitter. Someone on Twitter posted a link to the story and it then got retweeted by a couple of other people, resulting in the following traffic to the site:
That is an amazing peak in traffic! By writing useful content and posting a link to it on Twitter, as well as referencing the relevant group can result in more traffic than from the major search engines. So for the people that are still wondering why there is a lot of discussion around why Twitter could be the next Google there is your answer!
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