Comments on: Skittles don&amp;amp;amp;amp;amp;#039;t know what they&amp;amp;amp;amp;amp;#039;ve got themselves into

By: Social Media Strategies Conference 2009 « Social Media Marketing

Social Media Strategies Conference 2009 « Social Media Marketing — Fri, 25 Sep 2009 18:59:06 +0000

[...] Skittles [...]

By: 10 Social Media Campaigns that Failed! Avoid their mistakes! « Thoughtpick Blog

Mon, 15 Jun 2009 11:13:31 +0000

[...] Skittles Twitter Campaign – Although it should have worked out in their favor, skittles underestimated the power of tweeting when it utilized Twitter, which in turn turned what could have been a great campaign against them through the attacks they received about their product through the Twitter community! [...]

By: » Islands in the Stream twopointouch

» Islands in the Stream twopointouch — Wed, 29 Apr 2009 17:05:11 +0000

[...] arena that is entirely two-way with a one-way methodology, you’re asking for problems. (Skittles and The Telegraph’s brave – you may have other words – experiments with posting unmoderated [...]

By: Kevin Harrington

Kevin Harrington — Tue, 10 Mar 2009 17:13:22 +0000

I think the point here is that brands/businesses cannot determine how the masses/consumers choose to communicate.

I applaud Skittles in their attempt to be innovative. The trouble is if we, the users/visitors, choose to not engage in the game they have wasted their time.

And worse still, what happens when users add negative comment? Existing, loyal customers get put off the brand.

The odd thinking that goes on is: we want to sell more Skittles; Twitter is popular; combine Skittles and Twitter. The motto is: just because you can, doeasn’t mean you should.

By: Simon Harrow

Simon Harrow — Tue, 03 Mar 2009 10:43:49 +0000

This is a great post! I couldn’t believe some of the comments on the site this morning. People are making it a challange to get the most negative comments on their home page. Not engagment at all and not aimed at thier target market.

By: admin

admin — Tue, 03 Mar 2009 09:58:12 +0000

Hi David, completely agree with you on the bad comments just didn’t want to lower my blog to their standards by posting the worst ones!

The fact that a lot of blogs could be linking to the site for the negative terms could result in the site rankings for such keywords resulting in even more negative publicity around the site but not something i would want to be involved in!

Thanks for the comment

By: david

david — Tue, 03 Mar 2009 09:49:57 +0000

mate great post, but there was so many more bad comments posted that it would make Ozzy Osbourne blush…

very interested to see that you dont want to support their link building effort, but you could follow the tweets and link ugly keywords back to their site as im sure many people will do when discussing certain tweets…

Comments on: Skittles don&amp;amp;amp;amp;amp;amp;#039;t know what they&amp;amp;amp;amp;amp;amp;#039;ve got themselves into