New method to resolve duplicate content
February 15, 2009 Author: Adam Lee
Black Dog full movie One of my clients has a number of pages with duplicate content throughout their site. I was in the process of setting up redirects and noindex tags on certain pages but Google has just announced a new method.
Rel=”canonical” is a new method that allows you to add the page you want Google to associate the duplicate page with, resulting in only one of the pages being indexed. This will be useful for pages with tracking parameters within the URL but my main concern is what happens with the links pointing to the page? If someone links to the duplicate page does Google pass that link equity onto the required landing page? If not then i think 301 redirects are going to be the better option. I’m going to run some tests on this and keep an eye on the blogs to see if this is answered but if anyone knows please add a comment.
— This also works with Yahoo and MSN—
One Response to “New method to resolve duplicate content”
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February 16th, 2009 at 12:13 pm
Just spotted this:
‘Google will understand that the duplicates all refer to the canonical URL: http://www.example.com/product.php?item=swedish-fish. Additional URL properties, like PageRank and related signals, are transferred as well’
So guess the link equity is passed on as well.