Its been discussed for a long time now but Google has finally announced they are doing personalised search for everyone, regardless of whether you are signed in or not.
This involves a cookie being dropped on everybodies computer and showing personalised search results from the past 180 days.
This function can be turned off by disabling Google’s search history but what average user is going to bother doing that?
Traditional SEO practice of search reports are going to be a pain in the arse but won’t be entirely meaningless. New searches will still have standardised results but as time goes on personal results will filter into this, meaning SEO positional reports are less and less important.
2009 was always meant to be the year of personal search, its a bit late for this year but it is looking like 2010 will be.
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After thinking about this a bit more and having a bit of a chat on Twitter some interesting points have come up.
For a start I see this as a good thing for SEOs – we’ve been saying for ages its not all about positions but about relevant traffic and conversions this offers us a selling point to that affect.
The other points are site content – it needs to be varied and vast. The more areas of content you cover the more chance you have of ranking for terms (any terms) the more terms you rank for the more chance you have of someone coming onto your site. When then they search for an actual product you rank highly because they have already visited your site – NEWS, BLOGS, VALUE ADDED SERVICES and CONTENT IS KING
[...] Adam Published in Mobile Google’s had a busy few days! Following the announcement of personalised search for all and Realtime search they have also announce a new Android Application called Google [...]
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