I’ve just noticed Google has integrated ‘Google Suggests’ into their search box. Apparently they did this a couple of weeks ago but i just spotted it, (sorry i’m a bit slow on this one!). http://googleblog.blogspot.com/2009/03/local-flavor-for-google-suggest.html Between Love & Goodbye film Balto III: Wings of Change video
For those that don’t know what Google Suggests does it is a tool that offers suggestions as you type into the search box with the number of results appearing on the right. It is really useful for search term research for SEO.
However, now it is integrated into the search box will this affect current search term research? People will think less about what they have to type and rely more on Google’s suggestions. Will mean sites need to optimise for less terms but the terms they do optimise for will be far more competitive as everyone will be optimising the same terms.
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Have to keep an eye on the analytics to see if the longer tail terms start to drop off for traffic flow.
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Do you not think that there is a chance that longer tail terms will actually become more important due to this change?
I was recently doing a search for ‘car hire portugal’ but due to Google suggest I actually selected ‘car hire portugal faro airport’. The longer term is not what I would normally search on however thanks to Google suggest I realised that the longer term was more relevant as I do actually want to pick the car up from faro airport.
Like you say, it will be interesting to see what happens with this but for me personally, I am more likely to use Google suggest for the longer tail terms that I may not have thought of (or could be bothered typing) in the first place!
Funny you should mention that because i wrote a guest post for someone this morning saying how people need to re-think their search term research based on this change, if they don’t post it then i’ll post it on here.
I’m also in the process or writing an indepth piece on how to conduct search term research, which i’ll post on here within the week.
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