How did Marks And Spencer make £150 million mistake?

On July 7th Marks and Spencer revealed that their online sales were down 8% (compared to their typical 20% increases previously). What was conspicuously absent was any mention of the £150m investment in the site that they had been eager to boast about on launch in February. M&S have a team of 50 software developers… Continue Reading »

Google’s I/O Conference – How Google could really help people

Google’s I/O developers conference tries to make Google out as a modern day revolutionist, using their tech to make billions of people’s lives better. Launching their new Android One platform aimed at emerging countries that do not have internet access, “for the next 5 billion” as they put it. Now anyone that has worked closely… Continue Reading »

Conversion and Content Vs. Highstreet Retail Operations

Throughout university I held down a job in retail, over the years I moved from brand to brand and several patterns were consistent throughout. The foundations of the offline retail business were understood to the core, however the same cannot be said about many of their online stores. The problem is that most influencers in… Continue Reading »

Measurefest; Analytics & Measurement Event

Yesterday saw a return of analytics and CRO event Measurefest. This event was a great mix of marketing optimisation and data geekery, bringing together 12 expert speakers covering a wide range of topics. First up was Neil Barnes from the Friday Media Group who reminded us all of the importance of page load speed in… Continue Reading »