No Pork Pies win first Digital Discovery marketing account of 2010

With 2009 very much behind us it’s time for the new decade to kick in. No Pork Pies welcome 2010 with a new account that signifies the direction of the agency over the foreseeable future.

No Pork Pies are proud to be working with CLIC Sargent Cancer Charity, The Arts Council and Show Me How to Play on an exciting charity fund raising initiative – Practice-a-thon Music with Take it Away.

No Pork Pies hatched from the egg of the Social Media revolution in November 2009 and began their journey into the integration of Search and Social Media with the first (and only!) Digital Discovery Agency. Offering a creative Social Media campaign with an integration of Search Engine Optimisation and Pay Per Click to produce measurable, long-term Social Media campaigns.

The Digital Discovery approach has caught the attention of many evolving companies trying to ride the 2010 wave of Social Media engagement and the Practice-a-thon Music with Take it away campaign is no exception. No Pork Pies will be creating a campaign from the very beginning offering insight, research and strategy, as well as online PR, management and measurement during the life of the campaign.

Practice-a-thon Music aims to encourage budding musicians to learn to play an instrument and raise money through sponsored performances in front of friends or family, with proceeds going to CLIC Sargent.

For all those musician with stage fright, Arts Council England’s Take it away scheme has commissioned five exclusive online tutorials of hit songs including Take That’s ‘Back for Good’, Motown classic ‘Heard it Through The Grapevine’, Snow Patrol’s hit single ‘Run’ or, for the rockers, Deep Purple’s ‘Smoke on the Water’ (arguably featuring the greatest guitar riff of all time) and legendary Oasis hit ‘Wonderwall.’

Mary-Alice Stack of Arts Council England said: “More than 30,000 people have already used the Take it away scheme to buy a musical instrument, but we know that access to affordable tuition can also be a problem. The tutorials are designed to give beginner and intermediate level players of all kinds the tools they need to learn a song that they love, at their own pace and without expense.”
The tracks have been produced by Show Me How to Play using their unique ‘multiplayer’ software which helps you learn your part, while playing along with the rest of the band. The tutorials provide a unique and simple approach to learning and, better still; participants can play as part of a group to get the full effect.

Mark Flannery of Show Me How to Play said: “We are delighted to be involved with Take it Away and to have delivered the 5 tutorials. The Multiplayer lets you learn an instrument as part of a band making the whole experience very engaging and therefore rewarding. You can use it as an individual or form a band with your friends. It’s very simple to use just follow the links to download the software and the songs you want to learn.”

All five songs have been cleverly arranged to strip down separate parts for a variety of instruments and are suitable for musicians and vocalists of all abilities.

To access the 5 tutorials, users need to register at Show Me How to Play. Users are invited to make a donation of 50p for each tutorial which goes directly to CLIC Sargent as part of their ‘Practice-a-thon Music’ campaign. Users wanting to get more involved are encouraged to put their musical talents to good use by organising a sponsored practise or even put on a fundraising gig in aid of CLIC Sargent. See www.clicsargent.org.uk/music for more details.

Adam Lee of No Pork Pies says “we are excited to be working on such an interesting campaign and for such a good cause. As a pretty poor guitarist I for one can’t wait to have a go at a couple of the tracks.”

No Pork Pies have developed a Facebook Page to encourage engagement with the campaign, as well as a Twitter account and YouTube channel. No Pork Pies will also help Practice-a-thon Music with Take it Away manage their online engagement process.