Search and Social Media Weekly News (7th May)

Lots of news is good news as we bring you the pick of this week’s stories….

Google Android… coming to a TV near you soon

The Wall Street Journal has reported that Google plans to unveil new Android-based television software.

Developers will be keen to catch a sneak preview of the new technology at a conference in San Francisco on May 18th and 19th.

The Journal is confident that Sony, Intel and Logitech will send scouts to the event with a view to producing products which support the software.

39 steps to Android app heaven

Still on the subject of Android, there’s news that Matt Cutts has taken time out from his job as head of Google’s webspam team to name his favourite 39 Android Apps.

A Google Buzz widget is one of Matt’s despatches.

Not heard of Buzz? Well the service promises to bridge the gap between Twitter (microblogging) and regular blogging. Even the most talented writers sometimes can’t condense a thought into 140 characters – which is where Buzz comes in.

Buzz was launched several months ago with limited success and a number of privacy issues. Google is still giving it a good push but many people believe it’s a failed product. We’ll see how long Google continue to push it.

For the other 38 nominations, check out Matt’s website.

Competitor intelligence – know your enemy

Joanna Lord of SEOmoz this week posted an article which served as a welcome reminder of why it’s so important to track your competitors’ activities.

It’s something we do at No Pork Pies in order to get an idea of how much to bid on keywords and to establish the most effective ways of helping our clients scale the search results’ ranking lists.

Joanna acknowledges that Google Alerts is a much-maligned method of keeping your finger on your rivals’ pulses and concedes that it can be erratic.

But she urges companies not to neglect using Alerts to get an overview of the landscape. Just tap in your competitor’s name and the keywords ‘launches’ and ‘announces’ to receive alerts about what the competition is up to.

Link requests – dos and don’ts

Our thanks to Search Engine Journal for raising the issue of link request etiquette.

A link request is where one website approaches another and asks it to place a link to its site.

Sometimes companies take a “you scratch my back and I’ll scratch yours” approach to link requests and propose a link exchange.

Whether it is an exchange or request, SEJ points out that you have to ask what you are going to get out of an agreement to position another company’s link on your online pages.

Jennifer Van Iderstyne of SEJ claims to have the power to recognise when the person sending her a link request hasn’t even visited her site prior to approaching her – a definite faux pas which leads her to say no every time.

She details the most effective ways of sending link requests, ones in which you can briefly outline what you have to offer and increase your chances of success.

Looking back in the archives, I could see that SEJ have a link request template that could save you even more time – though it’s still best to add some personal touches to each request of course!

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