Follow Us - | | | | or call   01273 907 920 | Brighton: or London:

Strategy

What does it take to be a Social Media Influencer?

Whether you want to become one yourself, or you think you could benefit from following a few of these people on their social travels, here’s a run-down of everything and anything that points to someone being a social media influencer. Know your place First things first, you absolutely have to have a little niche to fit into if you want to be a social media… Read more…

Timeline for Facebook ‘Like’ Pages Will Arrive – Be Prepared

As Facebook forces all individual profile users to have a Timeline from this Thursday (22ndDec 2011), we take a look at this new feature and ask what it means for businesses and their Like Pages. The timeline feature is your entire Facebook history from the date that you joined in reverse chronological order.  What’s included will be determined by what you posted and how many… Read more…

Cross-channel User Experiences and Domain Driven Design

This is my second post in the series about UX Brighton 2011 and looks at two of the talks that touched on information architecture and how systems need to be more in line with human thinking than traditional IA taxonomy methods. Andrea Resmini gave an interesting talk on Designing cross-channel user experiences and how the boundaries are blurring between the physical and the digital. His… Read more…

Social Media Scheduling

Here’s a great new infographic demonstrating some useful analysis of Twitter and Facebook. The best time to tweet to reach your biggest audience is 5 pm on a week day, and surprise surprise, if you are using Facebook midday on Saturday is optimum visibility time. I like this as it underlines social media strategy across these two platforms as very different, and to my mind… Read more…