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Social Media

Measuring the buzz around the new F1 Season

Which drivers and teams are generating the most online buzz on the eve of the season? The Formula One season is nearly upon us again; a time when the buzz and drone of the cars on the starting grid reaches a deafening crescendo. And the ‘buzz’ about the contenders for this year’s Drivers and Constructors Championship is also increasing in volume on online forums, blog… Read more…

Should I be considering Pinterest in our Social Media Strategy?

If you’re not already feeling overwhelmed by Facebook, Twitter, LinkedIn, Google+, YouTube and Flickr (just a few of the social media platforms out there and already in use by businesses and the public alike) there’s a new kid on the block that’s entered the social media arena and everyone’s talking about it… Pinterest. What is it?  Pinterest describes itself as: “a virtual pinboard. Pinterest allows you… Read more…

Timeline for Facebook Like pages have arrived. Are you prepared?

Facebook forced all individual profile users to have a Timeline from December 2011 and it was anticipated then that Timelines would be incorporated into Fan Pages. Yesterday, anticipation became reality as Facebook announced a 30-day window for companies to prepare for Timelines for Fan Pages with a forced switchover on March 30th 2012. The timeline feature is your entire Facebook history from the date that… Read more…

The Don’t Be Evil Search Engine

I posted recently about how True Social Search is Coming and mentioned briefly about a backlash based on the fact that Google are now quite happily pointing people to their own properties, but felt compelled to put pen to paper because, what appears to be, a viable alternative to Google has appeared left field. Briefly – my opinion on whether or not Google should or… Read more…

What does it take to be a Social Media Influencer?

Whether you want to become one yourself, or you think you could benefit from following a few of these people on their social travels, here’s a run-down of everything and anything that points to someone being a social media influencer. Know your place First things first, you absolutely have to have a little niche to fit into if you want to be a social media… Read more…