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	<title>No Pork Pies &#187; SEO</title>
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		<title>Why ‘Cognitive Dissonance’ is a Term SEOs Need to Understand</title>
		<link>http://www.noporkpies.com/blog/seo/why-cognitive-dissonance-is-a-term-seos-need-to-understand/</link>
		<comments>http://www.noporkpies.com/blog/seo/why-cognitive-dissonance-is-a-term-seos-need-to-understand/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 16:03:39 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=2842</guid>
		<description><![CDATA[Guest post written by Liza Baron at Silicon Beach Training. Cognitive dissonance is a psychological occurrence that has a powerful influence on people’s perceptions, thought processes and behaviour. It was identified by Festinger in 1956 as a bias to minimise any differences between our thoughts or perceptions &#8211; “a discomfort caused by holding conflicting cognitions simultaneously” according to Wikipedia. We try to minimise this discomfort by<a href="http://www.noporkpies.com/blog/seo/why-cognitive-dissonance-is-a-term-seos-need-to-understand/">... Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Don&#8217;t Be Evil Search Engine</title>
		<link>http://www.noporkpies.com/blog/seo/the-dont-be-evil-search-engine/</link>
		<comments>http://www.noporkpies.com/blog/seo/the-dont-be-evil-search-engine/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 14:40:37 +0000</pubDate>
		<dc:creator>Tim Aldiss</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=2448</guid>
		<description><![CDATA[I posted recently about how True Social Search is Coming and mentioned briefly about a backlash based on the fact that Google are now quite happily pointing people to their own properties, but felt compelled to put pen to paper because, what appears to be, a viable alternative to Google has appeared left field. Briefly &#8211; my opinion on whether or not Google should or<a href="http://www.noporkpies.com/blog/seo/the-dont-be-evil-search-engine/">... Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>True Social Search is Coming</title>
		<link>http://www.noporkpies.com/blog/seo/true-social-search-is-coming/</link>
		<comments>http://www.noporkpies.com/blog/seo/true-social-search-is-coming/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 16:46:33 +0000</pubDate>
		<dc:creator>Tim Aldiss</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=2368</guid>
		<description><![CDATA[Huge news broke last night when Google announce the roll out of it&#8217;s integration of social network Google+ into Google Search. This is the culmination of months of work, and a final decision to cement their belief in &#8216;social signals&#8217; being the best upgrade to it&#8217;s algorithm to help us all find the information that we need in the future. Danny Sullivan wrote a typically<a href="http://www.noporkpies.com/blog/seo/true-social-search-is-coming/">... Read more...</a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Time to own that keyword</title>
		<link>http://www.noporkpies.com/blog/seo/time-to-own-that-keyword/</link>
		<comments>http://www.noporkpies.com/blog/seo/time-to-own-that-keyword/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 19:39:30 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Site links]]></category>
		<category><![CDATA[Site optimisation]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=1930</guid>
		<description><![CDATA[Whether it be your brand name or a core generic search term within your industry owning a keyword can generate a huge amount more traffic, for instance, &#8216;No Pork Pies&#8217; results would show our homepage and Google would then have a list of several &#8216;site links&#8217;. In the past this was just blue links pointing to 6-8 different pages. It might then show you several<a href="http://www.noporkpies.com/blog/seo/time-to-own-that-keyword/">... Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Non-plussed by Google&#8217;s Plus 1</title>
		<link>http://www.noporkpies.com/blog/ind-news/non-plussed-by-googles-plus-1/</link>
		<comments>http://www.noporkpies.com/blog/ind-news/non-plussed-by-googles-plus-1/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 10:34:49 +0000</pubDate>
		<dc:creator>Tim Aldiss</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=1826</guid>
		<description><![CDATA[As with any new Google innovation there&#8217;s a lot of criticism and head scratching as to why the need. Although there is a huge global sign up (yes you do have to sign up) we decided to ask our resident experts for their joint opinions on the matter. MD Adam Lee: Google +1 now there is a sign of desperation if I ever saw one!<a href="http://www.noporkpies.com/blog/ind-news/non-plussed-by-googles-plus-1/">... Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SEO isn&#8217;t dead, it&#8217;s evolved!</title>
		<link>http://www.noporkpies.com/blog/seo/seo-isnt-dead-its-evolved/</link>
		<comments>http://www.noporkpies.com/blog/seo/seo-isnt-dead-its-evolved/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 09:42:21 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO isn't dead]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=1807</guid>
		<description><![CDATA[There is a constant discussion around 'SEO is dead' or dying or hanging on a cliff edge etc. Every time a new Google update is rolled out or a new product appears on the market resulting in the latest batch of blog posts being rolled out on how it is going to kill SEO.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Is There Such A Thing As Ethical SEO?</title>
		<link>http://www.noporkpies.com/blog/seo/brightonseo/</link>
		<comments>http://www.noporkpies.com/blog/seo/brightonseo/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 18:52:32 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[BrightonSEO]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/?p=1800</guid>
		<description><![CDATA[A few of us at No Pork Pies attended Brighton SEO on Friday and it was a fantastic event showing the UK how important Brighton is to the digital industry.

There were many discussions and some great presentations on topics from 'is SEO doomed' to the 'evolution of link building'. All the presentations were really interesting but it's the last debate that I specifically wanted to discuss.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Bing wins in head to head with Google</title>
		<link>http://www.noporkpies.com/blog/seo/bing-wins-in-head-to-head-with-google/</link>
		<comments>http://www.noporkpies.com/blog/seo/bing-wins-in-head-to-head-with-google/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 19:45:32 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/blog/?p=1573</guid>
		<description><![CDATA[Conrad Saam, a marketing manager for legal directory Avvo, recently posted <a href=http://searchengineland.com/google-vs-bing-the-fallacy-of-the-superior-search-engine-60928 onclick="pageTracker._trackPageview('/outgoing/searchengineland.com/google-vs-bing-the-fallacy-of-the-superior-search-engine-60928?referer=');">an article on Search Engine Land</a> which is sure to stir up debate. He conducted a test where he performed 20 searches on both Google and Bing to see which search engine provided the most accurate results.]]></description>
		<wfw:commentRss>http://www.noporkpies.com/blog/seo/bing-wins-in-head-to-head-with-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>SEO predictions for 2011</title>
		<link>http://www.noporkpies.com/blog/seo/seo-predictions-for-2011/</link>
		<comments>http://www.noporkpies.com/blog/seo/seo-predictions-for-2011/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 20:34:37 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/blog/?p=1540</guid>
		<description><![CDATA[It’s the time of year to discreetly draw a veil over our predictions for 2010 and boldly predict what will be happening in the world of SEO in 2011. 1. Tweets to count more towards search engine rankings. Google and Bing announced late last year that social networking sites would have more of an impact on a person, company or product’s search engine ranking and<a href="http://www.noporkpies.com/blog/seo/seo-predictions-for-2011/">... Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Facebook cartoon campaign affected search term results</title>
		<link>http://www.noporkpies.com/blog/ind-news/how-facebook-cartoon-campaign-affected-search-term-results/</link>
		<comments>http://www.noporkpies.com/blog/ind-news/how-facebook-cartoon-campaign-affected-search-term-results/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 15:47:08 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.noporkpies.com/blog/?p=1486</guid>
		<description><![CDATA[SEO strategists could learn a few things from the recent publicity given to a Facebook campaign to get people to change their profile picture to match the image of their favourite cartoon character. Mystery surrounds who actually initiated the campaign with the organiser – like Road Runner – always staying at least one step ahead of the chasing pack. The Facebook message which kick-started the<a href="http://www.noporkpies.com/blog/ind-news/how-facebook-cartoon-campaign-affected-search-term-results/">... Read more...</a>]]></description>
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