SEO

Guest post written by Liza Baron at Silicon Beach Training. Cognitive dissonance is a psychological occurrence that has a powerful influence on people’s perceptions, thought processes and behaviour. It was identified by Festinger in 1956 as a bias to minimise any differences between our thoughts or perceptions – “a discomfort caused by holding conflicting cognitions simultaneously” according to Wikipedia. We try to minimise this discomfort by… Read more…

I posted recently about how True Social Search is Coming and mentioned briefly about a backlash based on the fact that Google are now quite happily pointing people to their own properties, but felt compelled to put pen to paper because, what appears to be, a viable alternative to Google has appeared left field. Briefly – my opinion on whether or not Google should or… Read more…

Huge news broke last night when Google announce the roll out of it’s integration of social network Google+ into Google Search. This is the culmination of months of work, and a final decision to cement their belief in ‘social signals’ being the best upgrade to it’s algorithm to help us all find the information that we need in the future. Danny Sullivan wrote a typically… Read more…

Whether it be your brand name or a core generic search term within your industry owning a keyword can generate a huge amount more traffic, for instance, ‘No Pork Pies’ results would show our homepage and Google would then have a list of several ‘site links’. In the past this was just blue links pointing to 6-8 different pages. It might then show you several… Read more…

As with any new Google innovation there’s a lot of criticism and head scratching as to why the need. Although there is a huge global sign up (yes you do have to sign up) we decided to ask our resident experts for their joint opinions on the matter. MD Adam Lee: Google +1 now there is a sign of desperation if I ever saw one!… Read more…