In recent weeks Microsoft have announced that they will be supporting Skype. So I decided to look into this and see what’s really going on, and how this will affect us in the world of marketing. Their approach will allow users to make audio and video calls from their email inbox. This will allow users to import their Skype contacts into Outlook to continue the… Read more…
For a while now I’ve been interested in getting away from traditional web analytics and focusing more on CEA; Customer Experience Analytics. Fortunately, Google have brought out an alternative to their traditional analytics package which aims to track interaction on a website from a user centric approach. How does it work? If you have a website that requires your visitors to register then Universal Analytics… Read more…
Some of the No Pork Pies team took a day out of the office to attend BrightonSEO on Friday. BrightonSEO has become one of the most popular SEO events in the country and has come a long way from its humble beginnings when it started as a small meetup in a pub four years ago. This time there were more speakers than ever, as the… Read more…
BERT is a form of testing that has nothing to do with people called Bert; it’s actually a useful way of getting subjective design feedback from users. It can be used for comparing different designs against each other, as well as against competitors and BERT can also be used as a way of identifying how you, and your customers, perceive your brand. BERT stands for… Read more…
Creating useful content is no easy task when you begin to consider everything: keywords, topic, format, location and most importantly – audience. Understanding who your audience is and what they want can be determined through persona development, but something often missing when writing content is the ‘frame of mind’ they are in. Considering what stage of the learning/research phase a user is in alters the… Read more…
