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Research & Insight

Engelbert Humperdinck v The Buranovo Grannies

A look at how social media monitoring software can determine what online communities really think about this year’s Eurovision Song Contest entries One of the jobs of digital marketing agencies is to track social media mentions of our clients and their competitors. We use several ‘tools’ to identify social media mentions – where they are made, by who and what the sentiment is. This data… Read more…

Who will be the next England Manager?

The big news story this week has been the shock resignation of England manager Fabio Capello. To see how social media reacted to his surprise resignation I used social media monitoring tool Brandwatch to see who the public want to take over for this summer’s European Championships. Just hours after Harry Redknapp was found not guilty of tax evasion Fabio Capello handed in his resignation… Read more…

Premier League Transfer Spending 2011 [infographic]

With the 2011-12 football transfer window set to shut on 31st January, we decided to look at where Premier League transfer money went in 2011; a year that marked the highest transfer spend in the history of the Premiership. We used treemapping to show the distribution of transfer spending between the 23 teams who played in the Premiership in 2011. The infographic also looks at… Read more…

Ageism, Measuring the ROI of Design & Games Led Innovation

This is my third post in the series about UX Brighton 2011 and is an overview of three talks ranging from age discrimination to how to justify investment in design and how to encourage large businesses to think more creatively. After lunch Simon Johnson spoke about the aging question, dignity through design, which highlighted not only the short-sightedness in overlooking user testing older people when… Read more…

Cross-channel User Experiences and Domain Driven Design

This is my second post in the series about UX Brighton 2011 and looks at two of the talks that touched on information architecture and how systems need to be more in line with human thinking than traditional IA taxonomy methods. Andrea Resmini gave an interesting talk on Designing cross-channel user experiences and how the boundaries are blurring between the physical and the digital. His… Read more…