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Mobile

Word of Mouth Marketing still leads?

A recent, if somewhat contradictory survey, seems to hint at conversation still being the main method by which people receive recommendations around products and services, rather than (as was previously suggested) via social media. In December 2010 researcher COLLOQUY conducted a study to ask which digital channel was used most for discussing products and services. It found that only 35% of the overall group used social… Read more…

Google Goggles Android App

Google’s had a busy few days! Following the announcement of personalised search for all and Realtime search they have also announce a new Android Application called Google Goggles. Google Goggles is a cool application that allows you to take a picture of an object and it will work out what it is saying, be it naming the object, painting or reading the text in the… Read more…