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Ageism, Measuring the ROI of Design & Games Led Innovation

This is my third post in the series about UX Brighton 2011 and is an overview of three talks ranging from age discrimination to how to justify investment in design and how to encourage large businesses to think more creatively. After lunch Simon Johnson spoke about the aging question, dignity through design, which highlighted not only the short-sightedness in overlooking user testing older people when… Read more…

Connecting Anthropology and User Experience

Last week I attended UX Brighton 2011. After the success of their first conference last year the UX Brighton team had a lot to live up to. Fortunately this year’s conference was even bigger and better than UX Brighton 2010. I’ve split my thoughts on the conference into a series of four blog posts starting off with the first talk of the conference by Professor… Read more…

Google Natural Search Click Through Rates and Forecasting

Editors Note: This article is an adapted version of a recent article written and posted by the same author TIm Aldiss over on the Econsultancy blog. Search Engine Optimisation (SEO) is an important element of any companies’ digital media plan, and as with an good media plan forecasting is a key element. A recent publication of a new Google organic search Click Through Rate (CTR)… Read more…

Brandwatch viral article case study

UPDATE! Please click here to read an update on this social media case study Brandwatch is a leading social media monitoring tool and No Pork Pies are lucky enough to be working with them on their online marketing. Traditionally we’ve focussed on SEO and specifically increasing rankings for the term ‘social media monitoring’ and ‘social media monitoring tool’ (hence the link in the first line… Read more…

Miliband Watch: Social Media and The Labour Conference

Ed Miliband’s first conference speech as Labour’s leader has been the dominating story in the major national news outlets this week, but how has social media reacted to the new Labour leader? I used Social Media Monitoring tool, Brandwatch, to analyse the number of social media mentions regarding Ed Miliband in the wake of the Tuesday’s Labour conference. Ed Miliband One main take away from… Read more…