Category Archives: Industry News

How did Marks And Spencer make £150 million mistake?

On July 7th Marks and Spencer revealed that their online sales were down 8% (compared to their typical 20% increases previously). What was conspicuously absent was any mention of the £150m investment in the site that they had been eager to boast about on launch in February. M&S have a team of 50 software developers… Continue Reading »

Measurefest; Analytics & Measurement Event

Yesterday saw a return of analytics and CRO event Measurefest. This event was a great mix of marketing optimisation and data geekery, bringing together 12 expert speakers covering a wide range of topics. First up was Neil Barnes from the Friday Media Group who reminded us all of the importance of page load speed in… Continue Reading »

The Latest Google Analytics Feature – Content Grouping

It seems like barely a week goes by without something changing in Google Analytics. Almost every aspect of it has seen changes over the past few months, with a new UI, additional features and improved customisation, GA is now a highly sophisticated tool that gives you pretty much all the analytical information that you could… Continue Reading »

UX and the City – Why Brighton is a Great Place for User Experience

In the last week I’ve attended two big UX events right here in Brighton. Both the fascinating UX Brighton conference and the excellent UX Camp Brighton sold record amounts of tickets this year reflecting how strong the user experience industry is in the area. The first event was the UX Brighton Conference which took place… Continue Reading »