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Premier League Predictions using Social Media

Is there a correlation between social media mentions and bookmakers odds, and can we use social media data to predict football match results? Over the last couple of years there have been numerous discussions regarding the use of social media monitoring to predict the stock market. Researchers from Indiana and Manchester University have conducted studies that suggest that Twitter can be used to predict whether… Read more…

Dilbert & Black Hat SEO

Just seen today’s Dilbert comic strip. Thought it was relevant to put it on the site. Most of the comments on the site don’t know what “Black Hat method” means so here is my definition – Its a technique of manipulating the search engine’s algorithm to gain positions in the rankings. Its against the search engine’s T&Cs and usually results in a site getting banned.… Read more…

Facebook: it’s business as usual on March 15th

Facebook has hotly denied that it will be changing its status to ‘deceased’ on March 15th. The world’s most popular website has issued a statement on Facebook, of course, saying that its team of employees will be (social net)working away on the big day. “We didn’t get the memo about shutting down, so we’ll keep working away like always” was the word from Facebook HQ.… Read more…

How Facebook cartoon campaign affected search term results

SEO strategists could learn a few things from the recent publicity given to a Facebook campaign to get people to change their profile picture to match the image of their favourite cartoon character. Mystery surrounds who actually initiated the campaign with the organiser – like Road Runner – always staying at least one step ahead of the chasing pack. The Facebook message which kick-started the… Read more…

Matt Whistler Flashmob Brighton

Many of you probably haven’t heard of Matt Whistler, he’s a recent Brighton success due to his ability to with-stand freezing temperatures through sledging on a tea tray in the nude! The video has currently been shared on Facebook by over 42,000 people and viewed on Vimeo 127,000 times in 4 days. (YouTube decided to take it down because of the nudity!!) This success has… Read more…