A look at how social media monitoring software can determine what online communities really think about this year’s Eurovision Song Contest entries One of the jobs of digital marketing agencies is to track social media mentions of our clients and their competitors. We use several ‘tools’ to identify social media mentions – where they are made, by who and what the sentiment is. This data… Read more…
The big news story this week has been the shock resignation of England manager Fabio Capello. To see how social media reacted to his surprise resignation I used social media monitoring tool Brandwatch to see who the public want to take over for this summer’s European Championships. Just hours after Harry Redknapp was found not guilty of tax evasion Fabio Capello handed in his resignation… Read more…
Was it a good move for media mogul Rupert Murdoch to set up (or get one of his lackies to set up) his first Twitter account on New Year’s Eve? And, in the light of what happened next, is Twitter thorough enough in verifying that celebrities’ Twitter accounts really belong to them? The saga started when Murdoch sent his first few tweets from… Read more…
Imagine that you are found dead on the street and the police have no way of identifying who you are. There is no paperwork on your body – and no way of contacting your next of kin. The only thing they have is a mobile phone – a handset which gives them access to your online social networks. Organising a funeral at very short notice,… Read more…
While most people quickly reach for the remote when adverts come on TV, millions flock to YouTube every day to watch them. It could be argued that viral advertising has hit saturation point, with a lot of the same ideas being used over and over again. When sport stars get involved, it usually involves super-human feats being performed with casual ease. Famous sports virals include… Read more…
