Category Archives: Ecommerce

How did Marks And Spencer make £150 million mistake?

On July 7th Marks and Spencer revealed that their online sales were down 8% (compared to their typical 20% increases previously). What was conspicuously absent was any mention of the £150m investment in the site that they had been eager to boast about on launch in February. M&S have a team of 50 software developers… Continue Reading »

Conversion and Content Vs. Highstreet Retail Operations

Throughout university I held down a job in retail, over the years I moved from brand to brand and several patterns were consistent throughout. The foundations of the offline retail business were understood to the core, however the same cannot be said about many of their online stores. The problem is that most influencers in… Continue Reading »

“40% will abandon a web page if it takes more than three seconds to load” – A statistic that’s bothering me

“40% will abandon a web page if it takes more than three seconds to load.”   This is a statistic I am seeing quoted more and more in articles over the last year or so. In fact, I’ve even used the statistic myself to back-up a blog post on mobile site performance. It’s a pretty… Continue Reading »

The Importance of Storytelling in Product Page Design

In my previous blog post I detailed a step by step guide for creating an optimised product page. In this post, I’m going to be looking at product pages again, but this time from a slightly different angle: the importance of product storytelling. At NPP Digital, we mainly look at things from a conversion perspective,… Continue Reading »