Category Archives: Analytics

Attracting Attention to Your Call to Action

Using our new eye tracking device We decided to run some tests to see what impact different designs may have on call to action (CTA) buttons. We ran a study with 62 participants to see how subtle changes to design affected their gaze on ecommerce websites. Test One – Repositioning the CTA In our first… Continue Reading »

Measurefest; Analytics & Measurement Event

Yesterday saw a return of analytics and CRO event Measurefest. This event was a great mix of marketing optimisation and data geekery, bringing together 12 expert speakers covering a wide range of topics. First up was Neil Barnes from the Friday Media Group who reminded us all of the importance of page load speed in… Continue Reading »

The Latest Google Analytics Feature – Content Grouping

It seems like barely a week goes by without something changing in Google Analytics. Almost every aspect of it has seen changes over the past few months, with a new UI, additional features and improved customisation, GA is now a highly sophisticated tool that gives you pretty much all the analytical information that you could… Continue Reading »

“40% will abandon a web page if it takes more than three seconds to load” – A statistic that’s bothering me

“40% will abandon a web page if it takes more than three seconds to load.”   This is a statistic I am seeing quoted more and more in articles over the last year or so. In fact, I’ve even used the statistic myself to back-up a blog post on mobile site performance. It’s a pretty… Continue Reading »