Author Archives: Luke Hay

About Luke Hay

Luke is the UX & Research Director at NPP Digital. His main focus is on user behaviour, accessibility and how people interact with sites and apps.

Attracting Attention to Your Call to Action

Using our new eye tracking device We decided to run some tests to see what impact different designs may have on call to action (CTA) buttons. We ran a study with 62 participants to see how subtle changes to design affected their gaze on ecommerce websites. Test One – Repositioning the CTA In our first… Continue Reading »