Monthly Archives: July 2014

The Online Conversion Principle Webinar

Understanding the psychology of how people make decisions can be an incredibly powerful process to persuade and influence people. The web is no different, there are specific processes and techniques that should be understood to help you design and structure your website to maximise the chance of the customer following the journey to conversion, whilst… Continue Reading »

How did Marks And Spencer make £150 million mistake?

On July 7th Marks and Spencer revealed that their online sales were down 8% (compared to their typical 20% increases previously). What was conspicuously absent was any mention of the £150m investment in the site that they had been eager to boast about on launch in February. M&S have a team of 50 software developers… Continue Reading »