Monthly Archives: April 2014

KLM-GOMS – An old fashioned but efficient way of measuring user interaction

When designing for interaction there may come an instance where conducting user testing or A/B testing might not be the most practical solution. Giles Colborne brought up such an example during his talk at Interaction14. Giles described a problem his agency, cxpartners, faced when choosing an address verification form for an online checkout. The team… Continue Reading »

10 Conversion Rate Optimisation Tips For Your Online Dating Profile

In online business, even slight changes to wording, colour, images, etc. can result in massive changes to conversion rates; the same can be said for online dating response rate. We live in world full of competing content and minimal time; so when you’re promoting yourself on dating sites you should use some of the same… Continue Reading »