Monthly Archives: January 2014

Stop blaming poor engagement on short attention spans – it’s not the user’s fault, it’s yours!

I often see people write about how modern web users have decreasing attention spans. Social media is often takes the blame due to it’s perceived non-stop barrage of bite-sized content. Businesses are tackling this phenomenon head on with social platforms that limit the amount of content that can be shared; Twitter famously limits it’s users… Continue Reading »

The Latest Google Analytics Feature – Content Grouping

It seems like barely a week goes by without something changing in Google Analytics. Almost every aspect of it has seen changes over the past few months, with a new UI, additional features and improved customisation, GA is now a highly sophisticated tool that gives you pretty much all the analytical information that you could… Continue Reading »