Monthly Archives: November 2013

Introducing the Conversion Optimisation Calculator

A successful digital marketing strategy should be built around improving weak areas and maximising the strong ones.  But how can businesses identify what is right for them? We’d like to introduce our Conversion Optimisation Calculator tool. It works on a very simple model of three core objectives: These figures are easy to calculate if your… Continue Reading »

“40% will abandon a web page if it takes more than three seconds to load” – A statistic that’s bothering me

“40% will abandon a web page if it takes more than three seconds to load.”   This is a statistic I am seeing quoted more and more in articles over the last year or so. In fact, I’ve even used the statistic myself to back-up a blog post on mobile site performance. It’s a pretty… Continue Reading »

UX and the City – Why Brighton is a Great Place for User Experience

In the last week I’ve attended two big UX events right here in Brighton. Both the fascinating UX Brighton conference and the excellent UX Camp Brighton sold record amounts of tickets this year reflecting how strong the user experience industry is in the area. The first event was the UX Brighton Conference which took place… Continue Reading »