Monthly Archives: September 2013

The Importance of Storytelling in Product Page Design

In my previous blog post I detailed a step by step guide for creating an optimised product page. In this post, I’m going to be looking at product pages again, but this time from a slightly different angle: the importance of product storytelling. At NPP Digital, we mainly look at things from a conversion perspective,… Continue Reading »

What Do Colour-blind Users See When They’re on Your Website?

Here at NPP Digital HQ we take accessibility pretty seriously. We use a range of tools and techniques throughout the design process to ensure that the sites we build are accessible to all users across all devices. I recently wrote a guest post for Wired Sussex about how the practicalities of using a screen reader… Continue Reading »